Warning labels on gas pump nozzles. Exhibit open for two weeks.
March 1 – March 17
Weds-Fri: 2 pm to 8 pm
Sat: noon to 8 pm
Sun: noon to 6 pm
Toronto Free Gallery
1277 Bloor St. West
@ Lansdowne Station
1. Come in.
2. See the exhibit.
3. Contact your councillor.
#16yearsleft
@OurHorizonOrg
www.facebook.com/OurHorizonOrg
www.ourhorizon.org
The panels at the exhibit explore our globally-unprecedented solution to climate change. It takes approximately 20 to 30 minutes to view the entire exhibit. Admission is free.
MEDIA.
Toronto Star article: http://bit.ly/YhPHH9
Live Green Award video: http://bit.ly/13rfXmq
City Youth Council of Toronto vote: http://bit.ly/15drF3a
Launch article: http://bit.ly/UDgwEg
THE ORGANIZATION.
Our Horizon is a federally-incorporated not-for-profit organization that empowers people and communities across Canada to change the world.
THE IDEA.
Our first campaign is a low-cost, high-impact, globally unprecedented approach to climate change. We want municipalities to use their licensing powers to require gasoline retailers to place warning labels on gas pump nozzles just like those on cigarette packages.
THE IMPACT.
Our use of a gas nozzle takes a problem of diffuse origins and locates responsibility right in the palm of your hand. The image on the label also takes far away consequences – like famine, the extinction of species, and extreme weather – and brings them into the here and now. Finally, the idea captures and communicates externalities in a qualitative way; it provides information to the marketplace and engages our humanity in a way that a price increase of a few pennies at the pump never will. This idea is a game-changer.
THE DATABASE.
We have a database with every single mayor, reeve, councillor, and alderman’s contact information in the country. Instead of lobbying an unresponsive federal government, we’re going to empower independent representatives in over 4,000 municipalities across Canada to stand on guard for our earth.
GOING GLOBAL.
When a municipality passes this by-law in 2013, it will make international headlines. The concept will quickly go global and play an important role in stopping climate change. Historians will one day point to a community in Canada that forever changed the course of human history.
The site for the Toronto local of The Media Co-op has been archived and will no longer be updated. Please visit the main Media Co-op website to learn more about the organization.